How We Boosted The Organic Traffic of An Independent Financial Advisor Company
Two personal financial advisors quit their job in order to establish their own ethical consulting company. Their main motivation was to provide the most beneficial services available in Hungary for the clients.
This new model requires a thorough knowledge of the market, so they started to collect all the available savings and pension plan options in Hungary and started to write every information about them on their website. The professional and relevant content was ready but they still needed to reach their potential clients with this information. This is where our agency stepped in.
We created PR campaigns for the company where we focused on the professional and holistic knowledge about the saving available. The PR content was focused on hard data, infograhps and of course, a savings-calculator. The main purpose of the campaign was linkbuilding and brand building.
2. Full scale SEO
It was an advantage that there was a large amount of relevant content available on the site, but besides that we had to do all the optimization tasks from zero: link building, technical SEO, content.
- The company has a really high brand value. SEO has become their most precious lead generating tool: according to their measurement a lead coming from organic Google searhes is worth 57% more than a lead coming from Google Ads or Facebook.
- SEO: more than 600 visitors per day from organic channels
- As an effect of the PR campaigns, the company has started to become more popular, so the CEO got regular invitations to mainstream media and TV shows in Hungary as a financial expert. They achieved the “independent financial expert” status all thanks to quality content creation, content distribution and the continuous flow of organic visitors.
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