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Marketing strategy planning in Budapest

Would you like to set foot with your business in Hungary or take your marketing actions to the next level? A clear and detailed marketing strategy will help you make the most out of your efforts. Don’t worry about spending endless hours on planning your marketing for the next year, Dog and Pony will do it for you!

Our marketing agency is prepared to tackle businesses of every size and guide them to reach their best year in marketing in Hungary. Every marketing plan is tailored for your current situation and the goals you want to achieve: you will never receive a standard marketing plan from us.

Digital marketing plan Budapest Hungary

Why marketing strategy planning is important for your business

A better question would be: how can any business succeed without some form of strategic marketing planning? How else would a company, big or small, succeed to adapt to the constantly changing market and exploit their competitive advantage?

Planning a good marketing strategy is no small tasks and relies on a multitude of factors. What’s more, failing to recognize the importance of digital marketing planning can have a lot of negative consequences, such as:

• falling behind your competitors,

• having less new customers,

• failing to keep existing customers,

• missing out on opportunities for growth.

Thankfully, these can be avoided: our marketing agency in Budapest is here to guide through the whole process. Whether you just want to rework your website or need a comprehensive strategy that covers all the angles of your business, Dog and Pony can work with just about any need!


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At Dog and Pony, good marketing is never an accident: it is a combination of calculated planning, strategy, and impeccable execution.

1. Yes, you will be saving time and money

Regardless of the kind of marketing activity you need to get done, it’s definitely going to take away a lot of your company’s precious working hours. For businesses who don’t specialize in marketing, such resources can be spent much more profitably on their main activities. Time is money, after all.

Of course, you could always try to build your own in-house marketing team from zero, but that would also mean you would have to go through a lengthy and expensive hiring process. Not to mention that employing them full-time can be particularly pricey.

With Dog and Pony, no need to keep us on a payroll indefinitely. Just bring us in for the projects you need, and you’ll definitely be saving costs in the long run!

Digital marketing strategy planning Budapest Hungary

2. Our strategic marketing plan will help you set clear goals

Having clear objectives is important for all businesses in every industry. In order to help you establish these, our marketing planning agency will help you set SMART goals. And yes, that’s not just a relevant adjective. It’s an abbreviation!

S – specific marketing goals.  No unclear language allowed! We’ll help you define your goals as specifically as possible.

M – measurable marketing goals. Dog and Pony will help you set goals that can both be tracked, and measured. This will be a great help in knowing how much you can achieve after reaching one of your goals.

A – achievable marketing goals. Not to be overlooked! It’s important that you don’t overreach: any marketing plan worth using should contain reasonable goals that are within the current capabilities of your business.

R – relevant marketing goals. Crucial, really. If a goal isn’t worth achieving and won’t meet your short and long-term needs, can it even be called a goal?

T – timely marketing goals. One of the hardest aspects of any marketing plan execution, but its benefits are all the more worthwhile. By setting time limits for your goals, you will learn to manage the resources and time of your business better!

3. You’ll know what you need to do to achieve your goals!

Finally, by seeing what goals you have set, our marketing strategy planning agency will also help you identify what needs to be done in order to achieve them!

A sneak peak into Dog and Pony’s marketing strategy planning process

Having a carefully thought out marketing will definitely help your business soar, but we will still need your help to create the perfect marketing strategy for your company.

1. An extensive analysis of your business

First, we will do a thorough analysis of your current situation, during which we will use the data we can find about your business, as well as ask you questions in the consulting process to be able to see your company’s current state clearly.

2. Setting clear goals

As we’ve mentioned before with SMART, we will also need to determine your goals and the budget that you can allocate on your marketing campaigns. We can only start the real marketing planning after we’ve collected all this information from you.

Digital marketing planning Budapest Hungary

3. Marketing planning tailored to your needs

In the planning phase, our digital marketing company will take every possibility into consideration that could likely suit your company, and choose the ones that can result in the best results for your business in Hungary.

4. Not just a digital marketing strategy

The marketing strategy our agency will lay out for you will contain online media and offline marketing opportunities as well, all in line with your goals and budget. With this detailed marketing plan you will have a clear vision of your future marketing efforts.

Do you want to take your marketing to the next level? Contact Dog and Pony and we’ll help you create a plan and strategy worthy of your brand!


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Typical questions related to our services


Because a professional agency has both the necessary experience and expertise to look at your company and see which areas need work, and which areas are not worth investing into. They will offer an objective, fresh point of view on your current activities, bring you new information, and help you identify new opportunities you may otherwise miss out on.


Whether you are a small business or a huge multinational company, it is important to find a marketing agency that understands that you will need a marketing strategy plan that is tailored to your business. Each business has different goals they need and want to achieve, and thus will need different tactics to succeed. In the case of smaller business, a marketing plan that focuses on strategies that help in brand establishment and increased visibility can be of key importance.


There is no universal, one-size-fits-all solution that helps businesses succeed, but there are key elements that should be part of every digital marketing plan and strategy. These include:
• Assessing your company’s current situation in the industry and researching your competitors.
• Defining your target audience. The more we know about your customers, the better we can target them.
• Making a list of clearly defined goals, that can be realistically reached within a certain timeframe, and can be measured.
• And of course, setting a budget: if you outsource your marketing planning, this helps the agency know what kind of methods they can use.


A marketing plan essentially details the strategy your company will use to market its products and services. It is important that it not only focuses on the goals themselves, but also on the marketing methods employed to achieve those goals. It is the basis of all sales and marketing initiatives. Its purpose is to help a company know where it should focus its efforts, in order to avoid wasting time and money on projects that will not bring the desired results.

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© 2014-2020 All Rights Reserved,
Dog and Pony marketing agency

© 2014-2020 All Rights Reserved,
Dog and Pony marketing agency

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