Digital PR communication

It’s not just what you communicate:
it’s HOW you do it

Dwell into the great possibilities offered by online PR activities in Hungary, or take them to the next level with Dog and Pony! Do you want to broaden your brand’s reach, communicate great events about your company, or use online PR for SEO in Hungary? We can help you with all of that!

Why digital PR communication is important for all modern businesses

While many people know of public relations, not everyone understands just how beneficial it can be to a business’s growth. If you choose to work with our PR agency in Budapest, we’ll show you that it is much more than “empty words”: it is a huge opportunity to frame your business in the best light possible.

Here are just a few among the many advantages you can expect by investing into some professional online PR communication:

Digital PR communication services Budapest Hungary

1. Manage your reputation – be seen how you should be seen!

One of the best thing about PR is that it isn’t just good for maintaining a good reputation: PR communications is also about mending situations like a customer lashing out on social media because they were unsatisfied with your products or the services you provided.

Handling such sensitive issues requires careful execution if you don’t want the situation to escalate further. Our PR agency has a lot of experience in defusing situations like these and making sure that problems become opportunities!

2. Promote the values of your brand – make them trust you!

No matter the industry you work in, how credible your business is and how much target audience trusts you plays a key role in both your survival and success. After all, what kind of business could stay afloat if its products or services aren’t regarded as credible choices?

In short, lack of trust leads to a lack of sales. Still, with the help of Dog and Pony’s professional online PR communication, you can be sure that you’ll be seen as one of the most credible choices on the market, and attract more customers willing to pay for what you offer!

Digital PR communication agency Budapest

3. Seize opportunities – make the most out of actual events!

No matter how we look at it, one of the greatest advantages of online PR that your business can benefit from is definitely its opportunistic side. Public relations can reach a whole new level of efficiency if you can use relevant events or newsworthy facts as a basis for getting your message out there. Want to be seen as a problem-solver to current issues? That’s what we’re here for!

At our PR agency in Budapest, we will always be on the lookout for developments that your business can benefit from, and make sure that when an opportunity presents itself, your business will be able to seize it!

Let’s WORK TOGETHER!

The services of our online PR communication agency in Hungary

Dog and Pony will help you with every step along the way. Whether you require just a few PR articles or a complete corporate communication strategy, you can trust Dog and Pony to do your brand justice. You only need to form the message that you would like to communicate to your audience, and we will take care of the rest!

Here are a few of the services you can expect from our PR agency in Budapest:

1. PR articles – tell them the right thing at the right time!

Utilizing the power of PR communications in Hungary can grant you the advantage you need over your competitors by being able to reach a wide audience with your message.

It is important to note, that without proper execution, PR communication could even backfire and hurt your brand in the long run. At Dog and Pony, we’ll make sure that your core message is presented in the way your target audience will appreciate the most, at a time where people are most likely to react positively to what you have to say.

Digital PR communication Budapest Hungary

2. Boosting your company’s SEO efforts – an even bigger win for you!

The great news is that PR activities can have more impact than just reaching a wide range of the right people for your company through media outlets. Online PR is a great tool to enhance your SEO activities as well!

Our agency will use the possibilities granted by digital PR to leave traces of your brand on various popular online magazines. All the PR articles that appear on these online media platforms will contain a link to your company’s website. When determining your rank in the search results, search engines such as Google take other websites that link to your pages into consideration. Therefore, online PR is a great tool for SEO, as well as reaching a wide audience.

3. Writing press releases – make an even bigger impact!

With a well-written press release you can engage with people with great efficiency, catch their attention, and give them information about your company or brand. While it is certainly an excellent opportunity for your company to make a great impression with a huge reach, there are a number of conditions that need to be met in order to achieve the desired effect.

At Dog and Pony, we’ll make sure that any newsworthy message gets the attention and recognition it deserves!

Our PR agency can help you in many ways. All you need to do is sit back and relax while Dog and Pony delivers you real results!

Let’s WORK TOGETHER!

FAQ

Typical questions related to our services

WHY SHOULD YOU OUTSOURCE YOUR PR TO A DIGITAL MARKETING AGENCY?

Since you won’t have to deal with negotiating with offsite contacts and writing the materials yourself, you will be saving yourself a huge amount of time. A dedicated inhouse PR department can also be less cost-effective than paying a PR firm for a specific PR communication strategy. Not to mention that PR firms that also work as advertising agency will also be able to look at your PR from a marketing point of view, and make sure that your newsworthy message is delivered at the right time, at the right place, and in the right form.

HOW DO YOU MEASURE THE EFFECTIVENESS OF DIGITAL PR COMMUNICATIONS?

There are many metrics that can be used to quantify the impact your digital PR communication has had. PR agencies mainly use the following metrics:
• mentions by the press
• media impressions
• content analysis
• impact on website traffic
• identifying the source of new leads
• brand mentions in social media

WHAT DOES PR COMMUNCATION INCLUDE?

PR communication can include a number of activities in order to influence your target audience in a positive way. Examples include the creation of a PR communication plan and strategy, planning PR campaigns, writing PR articles and press releases, finding and keeping up with new press contacts, and of course, handling the publishing and placing of written materials. PR can also have notable impact on your company’s SEO (search engine optimization) efforts. Quality written content and offsite brand mentions can do wonders for your search engine rankings.

WHAT DOES PR MEAN AND WHAT IS IT USED FOR?

PR stands for “public relations”. It is a practice and process that focuses on the creation, delivery, and publication of messages that serve to influence the public opinion in a positive way. It can be considered as a form of online marketing communication, but as opposed to advertising, it focuses on topics of public interests, and serves more as an indirect ad for the products and services that may have something to do with the topic at hand. Many businesses choose to hire a PR company to plan and handle their digital communication.