Corporate brand
identity design

Starting from zero, or looking for
a fresh look? Our agency is on it!

Brand identity design services in Budapest

Are you looking to freshen up your business identity design or create one from zero? Dog and Pony can help you out with all your graphic design needs in Hungary!

Why corporate and brand identity design is important for your business

It is very important not to underestimate the importance of a cohesive brand identity. Businesses who skip the necessary groundwork are almost certain to find themselves dealing with issues that come from a lack of a clear identity. So contrary to popular belief, it isn’t just about creating the perfect logo design.

There is nothing worse in the life of a company when its customers don’t really know where to put it. One of the main reasons for this can be that you don’t have a clear corporate identity design, and communicate with basic documents, or even worse, with an inconsistent style.

One of the most common mistakes is when your logo appears differently in the office, on documents, your website, social media, etc. If you would like to reach your audience and set foot in their minds you need to have a clear business identity: something that is integrated on all fronts.

This is how our brand agency’s identity design services will help you grow

A good corporate identity is something that applies the values of your brand to any and all visual elements that you use to promote your business.

Here are just a few ways how our brand agency’s services in Hungary will help your business steer in the right direction:

1. If you don’t shape your identity, it will shape you

One of the most important aspects of corporate identity designs, is that you must be proactive about it. If you want to effectively communicate the values of your brand, and evoke the right kind of feelings in your target audience, this is a step you simply cannot skip.

If you don’t try and shape your identity, you will have a lot less control over your communication strategy, and sooner or later, people will have their own view about what they think your business is like. This either means they will have no clue about you, or in the worst cases, turn away because of a lack of trust.

With Dog and Pony, you will be able to set the tone of the brand that you want your customers to feel!

2. A definite way to stand out from the competition

Differentiation is the basis for practically any successful marketing strategy. In order to have a strong customer base, they need to be able to tell you apart from the competition. No matter what kind of methods your business uses, a good corporate identity design is still the best way to go.

This also applies to all present and future advertisements you intend to make. Because of all the digital noise people are faced with today, if your business doesn’t have a clear brand identity, it can easily go unnoticed, and drown in the sea of other choices your target audience will be faced with.

Not to worry: with Dog and Pony’s brand identity design services, they’ll know who you are from the first instant!

3. Making customers more aware and loyal to you

By standing out from the seemingly limitless number of other options, customers will also be much more aware of your existence, making it easier for your business to reach a greater amount of people.

With the corporate identity design services of Dog and Pony, your target audience will also be able to make a better connection between your products/services and your brand. This way they can much more easily associate the satisfaction of buying from you with your brand itself, instead of it remaining an “average” purchase in their mind!

Let’s WORK TOGETHER!

Our corporate identity design services in Hungary – how we make your brand come to life

Our agency offers a wide array of corporate identity design services in Budapest, so we can help you with anything that is design related.

1. It doesn’t matter if you’re starting from zero…

Maybe you just started your company and are still in the middle of finding the right elements of your brand design. You’re at the right place, as we can basically design everything for you, such as:

• your logo,

• business cards,

• print materials (such as flyers or brochures),

• product packaging,

• social media graphic templates,

• your website design.

Really anything you’d use in your communication!

2. …or already have a clear corporate identity design

You already have everything designed, but don’t have guidelines to tell other colleagues and agencies how to use your logo, fonts, etc.? We will create a detailed brand book for your company, so you will never run into the question of where to put your logo anymore.

We’ll help you save time so you can focus your resources on other elements. Brand books are certainly underrated elements, but they can be really helpful in facilitating future communications, avoiding design mistakes and inconsistencies, and ensuring your brand identity is consistent on all platforms.

Your corporate identity design must be the foundation of your branding and your communication with the world, so you must have a great one that tells the story of your business. Contact us and let’s form the look of your brand together!

Let’s WORK TOGETHER!

FAQ

Typical questions related to our services

WHAT DOES A BRANDING AGENCY DO?

A branding agency is essentially a creative marketing company that employs professional brand identity designers. Their services can include the creation and launch of new brands, designing the visual elements of your brand identity from zero, or even rebranding your company to give it a fresh new look. They can also create a detailed brand book for your company to ensure your corporate identity can remain consistent in the future as well.

HOW DO YOU BUILD THE RIGHT CORPORATE IDENTITY?

A strong brand identity is also a consistent one. You need to make sure that elements like font and color are uniform on all offline and online platforms of your company. This is crucial to avoid confusion from your would-be customers and help them recall your brand more easily when making their next purchase. Just like a picture is worth a thousand words, your corporate identity design also needs to reflect the message you intend to convey to your target audience.

WHY IS BRAND IDENTITY IMPORTANT?

There are many reasons why your company should have its own brand identity. One of the main advantages is differentiation: it makes you stand out from the competition and makes it easier for your potential and existing customers to associate your products and services with the name of your company, which also helps develop brand loyalty. This is one of the first step you take to communicate with your target audience through the visual personality of your brand.

WHAT IS CORPORATE BRAND IDENTITY DESIGN?

Corporate, or brand identity design is a broad term that basically covers all visual elements of your company that make it unique, and different from your competitors. This includes much more than your logo: the font used for your company name, color palette, business cards and other printed materials, uniforms, product packages, and even digital elements like your social media page or your company’s website are included in your brand identity design.