Why should I employ a local agency for the development of my e-commerce website?
With the advent of digital marketing, being able to sell your products online via a webshop is no longer seen as a competitive advantage in Hungary or anywhere else in the world. It has become a basic requirement in practically all segments of the market, with customers fully expecting to be able to acquire goods without leaving the comfort of their homes.
Still, even if your business already has a webshop, it won’t result in automatic success: that is where digital marketing agencies come into play. If you still don’t have a functioning webshop in place or aren’t satisfied with the current results of your e-commerce website, then this article is for you! Here are some insights into webshop marketing in Hungary from a popular local agency!
How does hiring a local agency help my webshop marketing in Hungary?
If you’ve ever heard the saying “think global, act local” before, the same principle applies here. If you’re thinking of boosting your webshop marketing business in Hungary, a local agency will be the most up-to-date with current market trends and consumer behavior patterns. A professional e-commerce company will use the most popular, industry-leading tools to create a user-friendly, sales-oriented platform with a dashing design that perfectly reflects the brand identity of your business.
Full-service webshop marketing agencies in Hungary employ a variety of experts from different fields to cover all work processes that are needed to make your e-commerce platform do what it should do: bring you new leads, and convert those leads into repeat buyers. This includes digital marketing and SEO experts, copywriters, graphic and UX designers, account managers, and programmers.
Some agencies can even create a complete, customized strategy for your webshop marketing, to help you get a clearer picture of your business’s current positions, and how to best achieve your goals.
What can an advertising agency do to make my webshop marketing successful in Hungary?
There are many steps needed to make sure your webshop marketing will reach your customers in Hungary. A local agency like Dog and Pony can cover all areas of the development of your e-commerce website, such as:
1. Analyzing the current state of your online presence
To make data-driven decisions regarding your webshop business in Hungary, a digital marketing agency will need to take a look at past data through platforms like Google Search Console, Google Analytics, and Google Ads. The more information you can give about your product catalogue, the more they can work with.
2. Finding the right webshop engine for your marketing activities in Hungary
Developing your webshop is also a technical task (payment and shipping options, plugins), but the right full-service agency in Hungary can handle that without a hitch. For example, Dog and Pony’s online marketing agency can implement a huge variety of webshop engines and plugins, such as WooCommerce, Shopify, Magento, Opencart, Bigcommerce, Prestashop, Barion, and more!
3. Responsivity and the right UI/UX design is also key for any kind of webshop marketing in Hungary
Responsivity means that your e-commerce platform works and loads fast enough on all devices (smartphones, laptops, tablets). Site speed not only affects your Google ranking but the user experience (UX) of your potential customers as well: if your webshop doesn’t load fast enough, it certainly won’t help your sales. The right marketing agency will also help you create the right user interface (UI) and graphic design so that the structure of your webshop makes it easy for your customers to purchase your products.
4. Webshop marketing SEO (Search Engine Optimization)
If you want your potential customers to find your webshop, a full-service marketing agency in Hungary can work with PPC and social media campaigns, but also optimize your content with the right keywords, URLs, and descriptions. This means your users will find you more easily in Google’s search results!
Webshop marketing in Hungary – the work process of a professional e-commerce agency
In most cases, the work done by an agency to make your webshop marketing successful in Hungary can be summarized in 10 main steps:
- Gathering information and consulting with the client
- Planning the structure of the webshop
- Showing mockup designs
- Content creation and uploading products
- Adding payment options
- Sorting out shipping options
- Testing and final adjustments
- Launching the live webshop
- Post-launch maintenance
Even after the main work is done, webshop marketing may still need post-launch maintenance. This can be something as simple as uploading a new product, changes to be made in product texts or photos, or plugin updates. Not to worry though: a professional agency in Hungary will make sure that your webshop is always optimized following the latest standards!
All in all, there are many ways a local agency can make your webshop marketing flourish in Hungary. Whether your business is more focused on B2C or B2B doesn’t matter: the development of a sales-oriented e-commerce website is a must-have if you expect to reach your target audience.
Whether you’re starting from zero, or just aren’t happy with the results of your current webshop, do not hesitate to contact Dog and Pony’s webshop marketing agency in Hungary! We’ll get back to you ASAP so you can start growing your sales!
FAQ – Frequently Asked Questions
WHAT IS WEBSHOP OPTIMIZATION?
Webshop optimization can be viewed as an online marketing strategy that focuses on bringing you more leads, and converting your leads into customers. Many businesses who aren’t satisfied with the current results of their webshop turn to digital marketing agencies: a professional agency will be able to analyze your e-commerce platform, and see what steps of the customer journey need to be corrected to help your business achieve its goals.
HOW DO YOU CREATE A WEBSHOP?
The creation of a webshop is a multi-step process that needs to cover different areas in order for your e-commerce platform to work properly, and bring you more quality leads and sales. This includes a good structure where customers can easily find what they need, finding the right webshop engine, user-friendly payment and shipping options, content creation, SEO, graphic design, and more. Fortunately, a full-service marketing agency can handle all the steps of webshop creation.