Whether you’re creating a landing page aimed at your target audience in Hungary or any other place in the world, they play an essential role in the success of marketing campaigns. And why does a business launch any digital advertising campaign? To get new leads.
In Dog and Pony agency’s new article, we will discuss the potential benefits of landing pages, as well as what you need to create the right one for your business!
What is landing page creation and why is it so important for marketing campaigns in Hungary?
Landing page creation is distinctively used for marketing campaigns in Hungary and around the world. It essentially means designing a special spot where your visitors “land” after they click on an ad or link that leads to your website.
Landing pages aren’t designed to promote exploration on users’ part. Their importance lies in achieving one goal and one goal only: getting your potential customers to answer a specific CTA (call to action).
This means landing pages are essential in making the most out of the online traffic that marketing campaigns can bring in by convincing the visitors of your website to leave as customers!
What do you need to create a good landing page for a marketing campaign in Hungary?
There are many factors to consider when creating a landing page for a digital marketing campaign in Hungary. Among other things, here are 3 essential steps needed for a successful landing page:
1. Establish your buyer persona(s)
No landing page can be successful if it isn’t created with a clear target audience in mind. A buyer persona is essentially a fictional representation of a customer profile based on real data: a local agency can help you collect and analyze this data to help you learn more about how your potential buyers are behaving. This way you can customize the content of your landing page to fit what your users are looking for.
2. Plan your offer – provide a clear CTA (call to action)
The main goal of ALL landing pages is to provide one clear offer that solves the “problem” of their potential customers (like a new product or a downloadable online course). In order for the visitors of your landing page to convert into customers, your offer also needs a “call to action”: a prominent button designed to attract clicks and get customers to the next step such as filling out a contact form or completing an online payment.
3. Take the stages of the buyer journey into account
The buyer journey is a process each one of us undergoes before deciding to make a purchase. Depending on the current stage of your buyer persona, you may need to adjust the content of your landing page.
The 3 main stages are:
- Awareness: Your user is already showing signs of having a certain problem, and is looking for more informative content to understand it (e.g. “Why does my back hurt?”).
- Consideration: Your user has identified the nature of their problem, and is now looking for a solution (e.g. “How to treat scoliosis”).
- Decision: Your user now knows specifically what kind of service they need, and are in the process of comparing offers (e.g. “Online physiotherapy classes”).
The benefits of landing page creation for your marketing campaigns in Hungary
There are many advantages to creating a good landing page for your online marketing campaign in Hungary. Here are some of the benefits you can expect with a well-designed landing page:
1. You can track relevant data about your target audience
Having a landing page is also a great way of tracking how your marketing campaigns are performing in Hungary (and everywhere else for that matter) based on your ROI. This also allows you to simultaneously test out different types of landing pages to see what works better with your audience: Videos? Infographics? E-mails? Direct calls? Contact forms?
2. You can directly support your business goals
A landing page is one of the best ways to directly support the business goal of your marketing campaign in Hungary. Do you want more customers? Do you want to increase the loyalty of your current user base? Are you looking to target a specific audience? Do you want new distributors? Every landing page is unique and can be customized as your business grows.
3. You can improve brand awareness
Landing page creation is also a branding activity. The more memorable and transparent your landing page is, the better the chance to leave a lasting impression on users who weren’t familiar with your business. The next time they are looking to make a purchase, your brand has a better chance at being one of their options.
4. You can generate new leads and increase your conversion rate
This is basically what a good landing page should be: a lead-generating machine that also aims to convert those leads into customers. Online marketing campaigns can be much more effective if you have a dedicated landing page to attract traffic instead of just a broad homepage.
Landing page creation for marketing campaigns in Hungary with Dog and Pony – why is it worth hiring a local agency?
Dog and Pony is an agency located in Budapest, the capital of Hungary. We have over 10 years of experience in making local marketing campaigns work for our clients from abroad who are looking to expand their business here. Apart from landing page creation, you can count on us for the complete planning and execution of your ad campaigns.
Here’s a little preview of what you can expect if you choose to work with us:
We write optimized content for your landing pages
Our experienced copywriters work alongside our account managers to create a landing page that is transparent with well-structured content and adheres to all current SEO (Search Engine Optimization) practices. In the long-term, SEO is one of the best online marketing methods to get a good return on your investment with traffic that can keep coming from search engine results.
We employ lead generation and CRO (conversion rate optimization) methods
At Dog and Pony agency, we enjoy combining creative advertising with data-driven decisions. We will analyze all steps of the buying process based on your visitors’ data and identify the areas of your online presence that need to be fine-tuned to bring more quality leads and improve your conversion rate. We can offer complete SEO audits and even create customized marketing plans to lay the basis for your ideal landing page.
We can build your landing page from the ground up with UI/UX design in mind
The Dog and Pony team works with professional UI/UX web and graphic designers, programmers, and online marketing experts to cover the complete process of landing page creation. We take each landing page very seriously, so it not only fits with your current goal but also into your overall corporate brand image.
We support your landing page creation with strategic marketing campaigns in Hungary
Once your landing page is done, you can also count on Dog and Pony agency to create professional online marketing campaigns on social media or Google Ads to bring traffic to your new subpage. We can also employ other methods depending on your goal and target audience, such as writing PR articles that we will publish on platforms where your target audience is most present.
As you can see, creating a successful landing page for your marketing campaigns in Hungary depends on a large number of factors. But if done well, they are the key to making any online advertising campaign work: in other words, this is how you get more leads and clients online.
If you’re looking for a full-service agency that can handle landing page creation AND marketing campaigns in Hungary, then look no further: CONTACT THE DOG AND PONY TEAM and let’s get started on designing your new landing page as soon as possible!
FAQ – frequently asked questions
HOW DO YOU CREATE A LANDING PAGE ON FACEBOOK?
HOW DO YOU DESIGN A LANDING PAGE?
Writing great landing page content is important, but far from enough on its own. It needs to be designed in a way that makes it as easy as possible for visitors to convert into leads. You have to clearly outline your offer and the goal of your marketing campaign.
In practice, this means the design of your landing page needs to be broken up into specific sections: headline, offer details, CTA, and if possible, social proof of positive reviews showing that other users are already satisfied with what you can provide them. Complementary images and videos are always a great help in illustrating your landing page text, and you need to take extra care about where to exactly place your CTA buttons.
HOW DO YOU WRITE LANDING PAGE CONTENT?
There are a great number of things to look out for when writing landing page content: no wonder so many companies choose to outsource this task to a professional marketing agency. You need to write compelling, well-structured copy that is easy to read and skim through.
However, in order to do that, you also need to be aware of your buyer personas. You need to be able to sell your features as benefits, put all essential information first, incorporate the right design elements to support your text, and even take into account the SEO (search engine optimization) elements of your landing page so users can find it more easily through search results as well.
WHAT IS A LANDING PAGE?
A landing page is a subpage that is part of your website, designed to convert your visitors into leads. Landing page creation plays an essential role in any digital marketing campaign and needs to be carefully planned to successfully grab the attention of your target audience.
It is structured in a way that makes it easy to understand, and aims to make a specific offer for your visitors, as well as capture their information. The offer in question can be anything from filling out a contact form to the sale of a product or service.